One of the most important lessons any sales person must learn is to “close every prospect.”
You can develop a relationship with a prospective customer, identify their needs, and demonstrate the value of your product or service, but if you don’t ask them to buy it, you’ve wasted your time.
The same is true in marketing.
Continue reading Close Every Prospect
Remembering 9/11 victims today.
There are lots of touching photos and articles about people at the memorials this morning — you’ve probably seen them already, so I won’t add all of the links here.
I do want to point out an interesting blog post, though. Check out 9-11 and the social software movement for an interesting perspective on how the experience of 9-11 affected our use of social software like blogs and Twitter.
Continue reading Disasters Spark Need for Social Media
I’m not a perfect writer. But there are certain things I just can’t stand to see in published writing. One of these is the use of it’s for its, or vice versa.
In the last two days, I’ve seen at least five instances where someone either didn’t proofread their work or simply didn’t know the difference between these two words. Most of these were included in published news articles or advertisements, which should have been corrected before they went out.
Continue reading Word choice: It’s a contraction, not a pronoun