Copy writing should be easy, right? It’s just words on a screen that people read when they visit your website. Wrong. Copy writing is how people learn about you and your company. Along with the design of a website, it’s your first impression to a client or prospect. Copy writing positions us as the expert in our field. When done correctly, it showcases our expertise in an area. Here are a few tips on deciding how to hire a copy writer:
Continue reading Copywriting 101: How to Hire a Copy Writer
If insomnia is your irksome buddy over a considerable period, guess you have clicked the right page! Deprivation of sleep is no wonder a nightmare. From being grumpy to annoying, one can put the physical and mental health at risk owing to sleep scarcity.
You might be going through the same and feel nothing but helpless. Well, every cloud has a silver lining just as insomnia has melatonin. Many people nowadays take melatonin uk to get relief from those chronic insomniac nights. As it assures a good night sleep, take a tour about this hormone of darkness to know more.
Continue reading From Being Grumpy to Annoying
Sometimes, freelance copywriting allows me the privilege of editing the work of other writers. Typically, they aren’t earning their living as a writer, but decide to take a stab at the writing that needs to be done by their office.
However, this writer did something a little unusual; he solicited my feedback. He asked me to tell him what I thought of his writing. That takes guts, right?
He went on to say that he’s seen a lot of freelance copywriting, some of it very good, and some if it shockingly unprofessional.
Here’s the dirty truth I didn’t want to tell him:
Most freelance copywriting professionals aren’t formerly trained.
Continue reading The Dirty Truth About Freelance Copywriting
One of the most important lessons any sales person must learn is to “close every prospect.”
You can develop a relationship with a prospective customer, identify their needs, and demonstrate the value of your product or service, but if you don’t ask them to buy it, you’ve wasted your time.
The same is true in marketing.
Continue reading Close Every Prospect
Remembering 9/11 victims today.
There are lots of touching photos and articles about people at the memorials this morning — you’ve probably seen them already, so I won’t add all of the links here.
I do want to point out an interesting blog post, though. Check out 9-11 and the social software movement for an interesting perspective on how the experience of 9-11 affected our use of social software like blogs and Twitter.
Continue reading Disasters Spark Need for Social Media
I’m not a perfect writer. But there are certain things I just can’t stand to see in published writing. One of these is the use of it’s for its, or vice versa.
In the last two days, I’ve seen at least five instances where someone either didn’t proofread their work or simply didn’t know the difference between these two words. Most of these were included in published news articles or advertisements, which should have been corrected before they went out.
Continue reading Word choice: It’s a contraction, not a pronoun
As I mentioned in a previous post, my greatest lead generator this year has been Craigslist. If you’re a freelancer or small business owner, I highly recommend trying it.
The site allows registered users to post free advertisements in its “Services” section (below the “For Sale” section on the main page in each city).
Continue reading 10 Tips for Promoting Yourself on Craigslist
Every freelancer I know is familiar with the “feast or famine” phenomenon. Work comes in fits and spurts – seemingly taking all your time or none at all.
In the last week or so, I’ve had a lot of work from an existing client who sells Marbella property in Spain and a new one that’s just getting started. My schedule is filled with conference calls and lots of writing, as well as discussions with new people about things they can do to promote and build their business.
Continue reading Working in Fits and Spurts
Like many freelancers and entrepreneurs who work from a home office, I sometimes miss the camaraderie of being in an office building with my peers.
I’ve always done the type of work that requires a lot of concentration, research, reading, writing, and editing, so I work pretty well on my own. But, I still need a break every so often to unwind and stop thinking about the task at hand.
Continue reading Twitter is My Watercooler
I’m often asked whether my college education applies to my career choice, and my response is “absolutely.”
I double-majored in International Relations and French, which was the perfect combination for me.
While my husband endured numerous poli sci courses for his major, I enjoyed a variety of poli sci, econ, history, psychology, philosophy, cultural anthropology, French, and many others.
Continue reading Using My Education (and Becoming Cliff)
A few weeks back, I answered a LinkedIn question about the perception of work-at-home parents:
“Why does this perception of a Home Office persist as not being as a capable or established as someone who pays extra for commercial space?
In my response, I mentioned that while I worked for Fortune 500 company providing amazon seo services many of the service providers I chose operated out of home offices, and I never had a problem with it. As long as the work got done and the individual’s household didn’t disrupt our important calls or projects, it worked out well.
Continue reading Changing Perceptions of the Home Office
Focusing on Kentucky, Ohio, Indiana and Mississippi
Welcome to our genealogical research site – for consultation, record searches, research projects and professional reporting.
Consult with us for your genealogical and historical document research needs. Our research concentration involves use of source records and critical analysis to validate findings.
Continue reading Genealogical Research by Writer Result Presentations
We present some reasons here, to emphasize the need for clear, direct writing.
The following cases are adapted from actual situations encountered over our fifteen year experience in writing, editing and document preparation. A commitment to conscientious written communication is an investment in quality presentation of your message and purpose.
You’re a small business owner, offering services to customers. For professional and financial integrity, written documents will detail and formalize services you agree to perform, method you will use to perform services, time in which you will complete services, and of course, the rates you will charge. A most effective way to clearly communicate this to your prospective customer is in a concise, written proposal. This provides both parties with a written record of the agreement, and may eliminate misunderstanding or confusion that potentially arises with “oral” agreements.
Continue reading Why is Written Communication so Important?