One of the most important lessons any sales person must learn is to “close every prospect.”
You can develop a relationship with a prospective customer, identify their needs, and demonstrate the value of your product or service, but if you don’t ask them to buy it, you’ve wasted your time.
The same is true in marketing.
Continue reading Close Every Prospect
I’m not a perfect writer. But there are certain things I just can’t stand to see in published writing. One of these is the use of it’s for its, or vice versa.
In the last two days, I’ve seen at least five instances where someone either didn’t proofread their work or simply didn’t know the difference between these two words. Most of these were included in published news articles or advertisements, which should have been corrected before they went out.
Continue reading Word choice: It’s a contraction, not a pronoun
As I mentioned in a previous post, my greatest lead generator this year has been Craigslist. If you’re a freelancer or small business owner, I highly recommend trying it.
The site allows registered users to post free advertisements in its “Services” section (below the “For Sale” section on the main page in each city).
Continue reading 10 Tips for Promoting Yourself on Craigslist
Every freelancer I know is familiar with the “feast or famine” phenomenon. Work comes in fits and spurts – seemingly taking all your time or none at all.
In the last week or so, I’ve had a lot of work from an existing client who sells Marbella property in Spain and a new one that’s just getting started. My schedule is filled with conference calls and lots of writing, as well as discussions with new people about things they can do to promote and build their business.
Continue reading Working in Fits and Spurts
Like many freelancers and entrepreneurs who work from a home office, I sometimes miss the camaraderie of being in an office building with my peers.
I’ve always done the type of work that requires a lot of concentration, research, reading, writing, and editing, so I work pretty well on my own. But, I still need a break every so often to unwind and stop thinking about the task at hand.
Continue reading Twitter is My Watercooler
I’m often asked whether my college education applies to my career choice, and my response is “absolutely.”
I double-majored in International Relations and French, which was the perfect combination for me.
While my husband endured numerous poli sci courses for his major, I enjoyed a variety of poli sci, econ, history, psychology, philosophy, cultural anthropology, French, and many others.
Continue reading Using My Education (and Becoming Cliff)
We present some reasons here, to emphasize the need for clear, direct writing.
The following cases are adapted from actual situations encountered over our fifteen year experience in writing, editing and document preparation. A commitment to conscientious written communication is an investment in quality presentation of your message and purpose.
You’re a small business owner, offering services to customers. For professional and financial integrity, written documents will detail and formalize services you agree to perform, method you will use to perform services, time in which you will complete services, and of course, the rates you will charge. A most effective way to clearly communicate this to your prospective customer is in a concise, written proposal. This provides both parties with a written record of the agreement, and may eliminate misunderstanding or confusion that potentially arises with “oral” agreements.
Continue reading Why is Written Communication so Important?