Tag Archives: copywriter

Word choice: It’s a contraction, not a pronoun

I’m not a perfect writer. But there are certain things I just can’t stand to see in published writing. One of these is the use of it’s for its, or vice versa.

In the last two days, I’ve seen at least five instances where someone either didn’t proofread their work or simply didn’t know the difference between these two words. Most of these were included in published news articles or advertisements, which should have been corrected before they went out.

Word Choice

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10 Tips for Promoting Yourself on Craigslist

As I mentioned in a previous post, my greatest lead generator this year has been Craigslist. If you’re a freelancer or small business owner, I highly recommend trying it.

The site allows registered users to post free advertisements in its “Services” section (below the “For Sale” section on the main page in each city).

craiglist

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Twitter is My Watercooler

Like many freelancers and entrepreneurs who work from a home office, I sometimes miss the camaraderie of being in an office building with my peers.

I’ve always done the type of work that requires a lot of concentration, research, reading, writing, and editing, so I work pretty well on my own. But, I still need a break every so often to unwind and stop thinking about the task at hand.

Twitter is my Watercooler

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Using My Education (and Becoming Cliff)

I’m often asked whether my college education applies to my career choice, and my response is “absolutely.”

I double-majored in International Relations and French, which was the perfect combination for me.

While my husband endured numerous poli sci courses for his major, I enjoyed a variety of poli sci, econ, history, psychology, philosophy, cultural anthropology, French, and many others.

education

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Why is Written Communication so Important?

We present some reasons here, to emphasize the need for clear, direct writing.

Written communications

The following cases are adapted from actual situations encountered over our fifteen year experience in writing, editing and document preparation. A commitment to conscientious written communication is an investment in quality presentation of your message and purpose.

Case 1

You’re a small business owner, offering services to customers. For professional and financial integrity, written documents will detail and formalize services you agree to perform, method you will use to perform services, time in which you will complete services, and of course, the rates you will charge. A most effective way to clearly communicate this to your prospective customer is in a concise, written proposal. This provides both parties with a written record of the agreement, and may eliminate misunderstanding or confusion that potentially arises with “oral” agreements.

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