Sometimes, freelance copywriting allows me the privilege of editing the work of other writers. Typically, they aren’t earning their living as a writer, but decide to take a stab at the writing that needs to be done by their office.
However, this writer did something a little unusual; he solicited my feedback. He asked me to tell him what I thought of his writing. That takes guts, right?
He went on to say that he’s seen a lot of freelance copywriting, some of it very good, and some if it shockingly unprofessional.
Here’s the dirty truth I didn’t want to tell him:
Most freelance copywriting professionals aren’t formerly trained.