One of the most important lessons any sales person must learn is to “close every prospect.”
You can develop a relationship with a prospective customer, identify their needs, and demonstrate the value of your product or service, but if you don’t ask them to buy it, you’ve wasted your time.
The same is true in marketing.
Continue reading Close Every Prospect
Remembering 9/11 victims today.
There are lots of touching photos and articles about people at the memorials this morning — you’ve probably seen them already, so I won’t add all of the links here.
I do want to point out an interesting blog post, though. Check out 9-11 and the social software movement for an interesting perspective on how the experience of 9-11 affected our use of social software like blogs and Twitter.
Continue reading Disasters Spark Need for Social Media
I’m not a perfect writer. But there are certain things I just can’t stand to see in published writing. One of these is the use of it’s for its, or vice versa.
In the last two days, I’ve seen at least five instances where someone either didn’t proofread their work or simply didn’t know the difference between these two words. Most of these were included in published news articles or advertisements, which should have been corrected before they went out.
Continue reading Word choice: It’s a contraction, not a pronoun
As I mentioned in a previous post, my greatest lead generator this year has been Craigslist. If you’re a freelancer or small business owner, I highly recommend trying it.
The site allows registered users to post free advertisements in its “Services” section (below the “For Sale” section on the main page in each city).
Continue reading 10 Tips for Promoting Yourself on Craigslist
Every freelancer I know is familiar with the “feast or famine” phenomenon. Work comes in fits and spurts – seemingly taking all your time or none at all.
In the last week or so, I’ve had a lot of work from an existing client and a new one that’s just getting started. My schedule is filled with conference calls and lots of writing, as well as discussions with new people about things they can do to promote and build their business.
Continue reading Working in Fits and Spurts
Like many freelancers and entrepreneurs who work from a home office, I sometimes miss the camaraderie of being in an office building with my peers.
I’ve always done the type of work that requires a lot of concentration, research, reading, writing, and editing, so I work pretty well on my own. But, I still need a break every so often to unwind and stop thinking about the task at hand.
Continue reading Twitter is My Watercooler
I’m often asked whether my college education applies to my career choice, and my response is “absolutely.”
I double-majored in International Relations and French, which was the perfect combination for me.
While my husband endured numerous poli sci courses for his major, I enjoyed a variety of poli sci, econ, history, psychology, philosophy, cultural anthropology, French, and many others.
Continue reading Using My Education (and Becoming Cliff)
A few weeks back, I answered a LinkedIn question about the perception of work-at-home parents:
“Why does this perception of a Home Office persist as not being as a capable or established as someone who pays extra for commercial space?
In my response, I mentioned that while I worked for Fortune 500 company providing many of the service providers I chose operated out of home offices, and I never had a problem with it. As long as the work got done and the individual’s household didn’t disrupt our important calls or projects, it worked out well.
Continue reading Changing Perceptions of the Home Office