Copy writing should be easy, right? It’s just words on a screen that people read when they visit your website. Wrong. Copy writing is how people learn about you and your company. Along with the design of a website, it’s your first impression to a client or prospect. Copy writing positions us as the expert in our field. When done correctly, it showcases our expertise in an area. Here are a few tips on deciding how to hire a copy writer:
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Every freelancer I know is familiar with the “feast or famine” phenomenon. Work comes in fits and spurts – seemingly taking all your time or none at all.
In the last week or so, I’ve had a lot of work from an existing client who sells Marbella property in Spain and a new one that’s just getting started. My schedule is filled with conference calls and lots of writing, as well as discussions with new people about things they can do to promote and build their business.
Continue reading Working in Fits and Spurts