Why is Written Communication so Important?

We present some reasons here, to emphasize the need for clear, direct writing.

Written communications

The following cases are adapted from actual situations encountered over our fifteen year experience in writing, editing and document preparation. A commitment to conscientious written communication is an investment in quality presentation of your message and purpose.

Case 1

You’re a small business owner, offering services to customers. For professional and financial integrity, written documents will detail and formalize services you agree to perform, method you will use to perform services, time in which you will complete services, and of course, the rates you will charge. A most effective way to clearly communicate this to your prospective customer is in a concise, written proposal. This provides both parties with a written record of the agreement, and may eliminate misunderstanding or confusion that potentially arises with “oral” agreements.


Your employees are uncertain about specific policies, procedures and methodologies that have been orally communicated to them. Effectively written company policies and procedures, employee orientation and training manuals are an excellent contribution to more efficient business operations.

Case 2

You’re a member of a non-profit community organization that sponsors an important annual fundraising event. An effective method to encourage and attract optimum participation is to issue very clear written communications in the form of a flyer, brochure and/or a press release. When professionally prepared, these documents will provide the public with important details about the event in a timely manner. Professional writing and document design will effectively “market” your event to the proper target audience.

Case 3

You’re an individual, and a member of a family association that sponsors regular family reunions and maintains family histories. A professionally designed family reunion booklet will represent a precious keepsake from the gathering, as well as inform reunion participants of activities and news for the event. Additionally, a professionally written and formatted family history, detailing generations of your family represents the ultimate keepsake for family association members.

Our Mission

The mission of WRITE RESULT PRESENTATIONS is to create positive communication products to enhance the lives of individuals, families and organizations through quality writing, research and document design services. Our positive communication efforts extend to the creatively expressed products that carry unique, original designs by our company.

If you prefer corresponding through regular mail, please contact us at Write Result Presentations, P.O. Box 40894, Cincinnati, OH 45240.

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